July, 1: Twitter, LinkedIn, Whatsapp, Instagram, Mobile Games etc.
Weekly Mobile Marketing News Digest by Clickky

1
How emoji-targeting campaigns change Twitter and marketing

June 27, 2016
Twitter is introducing emoji targeting, in an attempt to lure advertisers and create a more effective targeting.Many brands have already included emojis in their social posts, but the idea of advertising depending on the emojis that people use takes targeting to the next level, both about the chances of effectiveness, but also about the changing form of communication. According to Twitter, more than 110 billion emojis have been tweeted since 2014. Brands have to follow and adapt to the changing times.
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2
Digital Ads To Exceed $285B By 2020, $27B Lost With Ad Blockers
June 28, 2016
The “Worldwide Digital Advertising: 2016-2020” study estimates that ad blocking is expected to cost publishers $27 billion in lost revenues in the next five years. Mobile advertising is expected to undergo a 64.2% CAGR. Online ad blocking is expected to contribute 70.2% of all lost revenues in 2020, with the rest coming from mobile platforms. The study found that most ad blocker adoptees are between the ages of 18 and 29. Female millennials were more likely to use ad blockers.
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3
LinkedIn Starts Selling Ads Programmatically as Its Display Business Dwindles
June 28, 2016
LinkedIn is now making its inventory available to marketers programmatically through both private and open exchanges. This allows marketers to buy banners ads on the right-hand side of LinkedIn’s desktop site. The ads can be targeted  e.g.  only for IT decisionmakers.
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4
WhatsApp Still Rules Mobile in Brazil
June 28, 2016
Nearly half of surveyed smartphone owners in Brazil called WhatsApp their most important; coming in second place, at just 9.6%, was Facebook. More than eight in 10 smartphone owners had an Android-based handset.  According to forecasts there will be 159.6 million Android smartphone shipments in 2017 and a figure set to rise to 182.6 million by 2019. Windows, meanwhile, is set to overtake iOS in 2016, and will be the most viable alternative to Android in years to come.
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5
Are Smaller Mobile Games More Successful?
June 27, 2016
To understand if there is a correlation between the game size and install, Appfigures pulled data for the Top 100 iOS and Android games in the US and analyzed their bundle sizes. Here are the results:

  • 19% of the Top 100 iOS games are over 100 MB.

  • Only 4% of the Top 100 free Android games are over 100 MB.

  • 44% of the top paid Android games are over 100 MB.

  • More than 33% of the top paid iOS games are over the limit.

  • There are 15 paid games that are over 1gb. Four iOS and 11 Android games.

  • ~98% of the top 100 free and ~62% of paid iOS and Android games can be downloaded without wifi.

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6
Facebook puts friends above publishers in “News Feed Values” and ranking change
June 29, 2016
Parse.ly says (Jan-Feb 2016) Facebook delivers 41.4% of all referral traffic to publishers, even beating out Google’s 39.5%. It crushes every other traffic source. Facebook is publishing a formal “News Feed Values” document that details how it decides what shows up in your feed:

  • friends and family come first.

  • The feed should inform.

  • The feed should entertain.

  • Facebook is protecting News Feed from publishers.

  • Facebook protect Messenger from chat bots.

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7
Chinese government announces new personal data regulations for mobile app developers
June 29, 2016
Chinese government has now announced new regulations concerning the collection of mobile data. Covering both developers and app store providers, the new rules come into force on 1 August and span privacy concerns and the identification of users. These regulations aren’t too different from the sort of privacy and IP laws in the west. Potential issue could be the banning of “bundling unrelated software”, a term which is open to interpretation.
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8
Pinterest lets users search for products with their smartphone cameras
June 29, 2016
Pinterest has launched a new feature that lets users search and find products using their smartphone cameras. Users who spot something they make like to buy or want to check out further, launch their Pinterest app and tap the visual search button whilst pointing their camera at the item. This initiates a visual search to find the item or recommend similar products. KPCB on June 1, 2016: “55% of people now say that Pinterest is a place for shopping”.
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9
4 hottest mobile marketing trends: infographics
July 1, 2016
Mobile marketing industry is rapidly evolving, making it hard to navigate between the new trends and tendencies. Therefore we desided to gather everything important about mobile marketing in the new infographic. Сheck the 4 hottest trends of the industry.
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10
Average paying gamer spends $9.39 a month on IAP
June 30, 2016
AppsFlyer have studied nearly 30 million in-app purchases worth $300 million made across over 1,000 games between April and May 2016:

  • the average paying player spends $9.39 a month on the game;

  • players on iOS spend on average 2.6x more than Android players;

  • 20% more iOS gamers spend on IAPs than Android gamers;

  • players spend an average of $0.50 a month on a game;

  • players in Asia spend an average of $0.70 a month;

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