How Much Are Advertisers Ready to Pay for Installs?

Clickky’s CPI Index August‘16 

 

CPI_1200x628.jpg

We are pleased to introduce Clickky’s CPI Index which shows the current state of market demand. We calculated the Index for different countries, two OS (iOS, Android), non-incentive traffic and different categories. Clickky’s CPI Index August’16 overview shows accumulated data from 247,562 Android and 104,068 iOS ad campaigns.

The analysis shows general market statistics for the previous month. The data below (average CPI by country in August’16) also shows changes of CPI compared to July ’16. All the graphs below are based on Clickky’s advertising campaign data.

 

Average CPI by country August’16

Analysis Expression-01.png

 

Read the full version of the CPI Index