September, 30: Facebook for Work, BlackBerry, Applovin, Clickky, etc.

Weekly Mobile Marketing News Digest by Clickky

1
Number of the US app installers continues to rise
September 26, 2016
According to eMarketer, 98% of the US users downloaded at least 1 app this year. Almost every US smartphone and tablet owner uses apps. Mostly, people use the preinstalled apps and download the free apps. eMarketer predicts the number of the US smartphone installers to reach 219.9 million in 2020 compared to 185 million in 2016, and the number of tablet app installers to increase up to 144.2 million by 2020 compared to 126 million in 2016.
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2

Orient Hontai Capital acquired Applovin for $1.42 billion
September 26, 2016
The acquisition was confirmed on Monday. “AppLovin is the clear leader in mobile marketing automation and consistently delivers outstanding results for their customers,” said Orient Hontai CEO Tony Ma in a release on the deal. “As the mobile market grows, AppLovin is well-positioned to herald new innovations.” The deal between Chinese firm and Applovin is expected to close by the end of 2016.
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3

Clickky releases a mobile video solution

September 28, 2016

Clickky, a leading platform for mobile user acquisition and traffic monetization, started working with video advertising formats. Clickky’s video advertising solution provides publishers a global access to demand partners, and provides advertisers traffic from Tier 1 and emerging markets. Among advantages of a Clickky’s release there are premium campaigns, high fill rates, plenty of ad formats, live tracking and other.

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4

Google enables cross-device retargeting

September 26, 2016

Signed-in users can already reach users on multiple devices. According to some data, the most of the online transactions evolve multiple devices (desktop, smartphone, tablet), and 60% of conversions are initiated and finished on different devices. Now marketers can target the user while planning and spreading their messages.

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5

Google smartphone photos are already available

September 26, 2016

Google will soon announce its new smartphones, called Google Pixel and Google Pixel XL. These gadgets are built by HTC. Smaller Google Pixel will start from $649 and be carried by Verizon in the USA. Both smartphones will be officially released on a Google’s hardware event on October, 4. The launch of Pixels comes a few weeks after iPhone 7 and other Apple devices launching.

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6
Mobile ads drove 76% of lead clicks

September 27, 2016

According to IAB report, approximately 75% of the surveyed from 19 countries confirmed they made purchases on mobile device at least once in the past 6 months. Up to quarter of the mobile purchasers buy on mobile devices every week. Brazil, Canada, the UK and the US reported the highest rates of purchase clicks, driven by mobile ads. Totally, 76% of the mobile users surveyed were engaged by mobile ads and clicked to visit advertiser’s site or to purchase.

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7

BlackBerry shut downs its phones

September 28, 2016

“We have decided to discontinue all the handset hardware development,” BlackBerry’s chief executive, John S. Chen, said on Wednesday. BlackBerry executives are going to turn company into software business like Nokia did. On a highly competitive market of smartphones BlackBerry steadily lose its market share to iPhones and Android phones. Over the past 3 years BlackBerry closed some of its operating centres and cut thousands of jobs.

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8

The share of mobile in programmatic spending will reach 50% by 2019

September 29, 2016

According to Magna Global report, the global programmatic market will reach $36.8 billion in 2019. And the driver of such growth is mainly mobile.  Mobile will make up 50% of a global programmatic spend by 2019. Marna report predicts mobile video to estimate 28% of all mobile programmatic expenditures by 2019. According to  National Advertisers and Forrester survey, the main challenge of programmatic buying in 2016 is fraud (for 69% of respondents).

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9

AppNexus raised $31 million funding

September 28, 2016

Ad tech platform AppNexus raised $31 million from News Corp, Yahoo Japan and its existing investors. News Corp invested $10 million. According to some data, AppNexus is going to go public soon. IPO is predicted to be performed in the Q1 2017.

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10

Facebook launches a tool for business

September 28, 2016
Facebook for Work was first launched in 2014 and has been testing by business users till now. Facebook reported the official launch will be at October. The Facebook’s service will compete with Slack, Yammer and other corporate tools. Facebook for work will combine business tool for communication and collaboration with social network features such as news feed. The charge for the tool usage will depend on the employee number.
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