Prior to creating a mobile ad campaign in a Self-Serve Platform for Advertisers, use this check-list to provide the better results. For more information about the Launch stage, use Tips and tricks on how to launch an effective mobile ad campaign

Pre-Launch

Determine target audience

done

Determine your budget

done

Allocate testing budget

 done

Set time frames for your ad campaign

 done

Make test install

 done

Launch

Test your tracking link

done

Check the validity of the tracking link parameters (Click ID, Source ID)

 done

Determine CPI for your application

 done

Run a test campaign

 done

Analyze the test campaign and check if you receive all the data needed

 done

Blacklist ineffective sources

 done

Launch your campaign

 done

Post-Launch

Analyze traffic quality

 done

Optimize traffic sources

 done

Blacklist ineffective sources

 done

Evaluate spendings and earnings

 done

You can also download the check-list-to-launch-a-mobile-ad-campaign

Join Clickky’s Self-Serve Platform and try all the advantages of an automatic ad campaign launch, management and optimization.