What is remnant traffic?
Remnant traffic is composed of clicks that have not been sold directly to an advertiser for a particular reason, e.g. an ad campaign has reached its cap or budget, it was directed to a user with unsupported OS, carrier or device, a different country, a user has already subscribed, etc
What audience do we call «unfamiliar»?
It's visitors who do not exactly fall under any ad targeting category which makes it almost impossible to monetize them. Smartlink detects the geographic location, a device, OS and other parameters and finds the best paying offer to show to these visitors.
Find eCPMs Smartlink publishers get in real time
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How to monetize remnant traffic?
- You set a rule that all the clicks that were directed using the wrong targeting will be re-directed to Clickky‘s smartlink.
- In our turn, we‘ll redirect such users to an offer that suits his geolocation, OS and other requirements.
- This way, you monetize traffic that has been irrelevant automatically and don’t lose your revenue.